The Disney Institute

by Lisa P | More from this Blogger

21 Feb 2008 06:14 AM

Walt Disney World has a corner on the magic market. Not only are the Disney rides and food some of the world's greatest, but their personnel, aka Cast Members, are some of the friendliest and most helpful in the world. This is not an accident. Disney takes great pains to train all of it's employees to provide the very best customer service possible. Everyone from the princesses to the street sweepers, and even the cast members you never see, has been trained in the Disney manner of treating customers.

This bit of Disney magic has not gone unnoticed by other corporate entities. In fact, they pay the folks at Disney to teach them how to provide the same magical customer service. Disney has a special organization, called the Disney Institute, that has been created to teach corporations and other organizations the secrets behind leadership development, quality service, customer loyalty, organizational creativity, and teambuilding.

Some of the companies that use the services of the Disney Institute include:

AAA

ABC Radio News Network

ADT Security Systems

Allstate Insurance

AMC Theatres

American Express Corporate Services

Amtrak

Blue Cross and Blue Shield

Brigham Young University

Centers for Disease Control

Chevrolet

Chrysler Corporation

Clemson University

Delta Air Lines

Exxon

Ford Motor Company

General Motors

IBM

IRS

Johnson & Johnson

Kraft Corporation

Learning Express, Inc.

Mailboxes Etc.

Make-A-Wish Foundation

Mayo Clinic

McDonald's

Merrill Lynch

Nestle Food Services

Pfizer

Phillip Morris Incorporated

Ralston Purina Corporation

Saturn

Sears, Roebuck & Co.

Sony Electronics

Target

Toys "R" Us

US Army

US Department of Education

United Airlines

Western Union

YMCA

The Disney Institute has coached thousands of executives and other workers from these organizations and more since 1986. Recently, Miami International Airport, ranked among the nation's worst airports for customer service enlisted the help of the Disney Institute. Maybe a little Disney magic could help!

According to Bruce Jones, programming director for the Disney Institute:

"Many organizations think they're different from Disney, and therefore can't learn from an entertainment or a parks and resorts business."

"Just think of the airport business. The reality is both businesses have millions of people each year waiting in line for a ride."

Related Blogs:

The Villas at the Disney Institute

Learn more about Lisa P

Lisa used to be a freelance writer and Community Manager for Families.com, but she has finally made the jump to novelist.

View Full Profile | More from this Blogger

Pastry Girl08 (2380) 21 Feb 2008 04:15 PM

I believe it, they are good at making money!

Lisa P (24013) 21 Feb 2008 08:33 PM

And great at making people happy :-)

duncanbloor (97) 26 Feb 2008 09:02 AM

Apparently, loads more of us Brits are now going to Disneyland Paris because you can get the train there now from London, according to this Disneyland insurance article Might even go there myself now.