Is It Time for Mickey Mouse To Get a Facelift?
Can an icon still be an icon if its image changes? That’s the question Disney officials are asking themselves as they begin to consider a reinvention of Mickey Mouse. That’s right; the trademark mouse in Disney’s house might be getting a makeover. Disney executives are concerned that the younger generation doesn’t care about Mickey. In 2009 only 20% of Mickey’s $5 billion merchandise sales came from the United States. Consequently, the folks at Disney fear that Mickey is nothing more than a corporate mascot to American children, and that’s the issue they want to address. Other than saying considerations are … Continue reading