Search Results for: blog infants the hottest new market

Disney Launches New Baby Store

Disney really is after what it thinks is the hottest new market: infants. They’re negotiating to have a presence in maternity wards and creating advice and social networking sites aimed at new and expecting parents, and now they’re opening stores specifically for their Disney Baby brand. To avoid confusion: the Disney Baby brand is not a line of Disney products featuring child versions of its characters, but sets of clothing, supplies, toys, and more, all for infants. USA Today reports that Disney has opened its first official Disney Baby store. So far it only has one location – a mall … Continue reading →

Disney Website for New and Expecting Parents

Remember Our365? I don’t expect you do. Almost a year ago I posted about how Disney had teamed up with the organization that helps companies market to expectant parents. Our365 can actually get its partner companies’ representatives into maternity wards to try to sell their wares. For all I know either the company or its partnership is now defunct. But Disney hasn’t stopped sniffing around its coveted new market. On Monday January 17 the House of Mouse launched disneybaby.com. Disney Baby works just like other sites in the Disney Go family, although strangely its URL doesn’t contain the word “go” … Continue reading →

Infants: The Hottest New Market

We all know that Disney will market to absolutely anyone it thinks it can get to buy its merchandise. We also know that Disney will pursue its advertising targets till the ends of the earth, producing any conceivable product (and some hitherto inconceivable) to ridiculous and often extreme ends. So really, Disney ought not to surprise anyone with whatever new marketing schemes it rolls out. Despite all of that, I just can’t help it; Disney’s got my eyebrows raised with this one. What’s the Mouse House’s latest marketing target? Infants. Pushing products towards the just-out-of-the-womb isn’t entirely new territory for … Continue reading →

Disney Junior to Become A Channel

On March 23 Disney will debut a brand new channel: Disney Junior. The announcement, in this case pulled from Disney fan magazine website DisZine, doesn’t come as that much of a surprise. In some of its marketing for new shows Disney has mentioned Disney Junior, though before this notice on the new channel I’m sure many, like me, just assumed that any relevant shows would air during Disney Junior (formerly known as Playhouse Disney) hours on its parent channel. Up until this point, Disney Junior has just existed as a scheduling block on the Disney Channel, one meant to indicate … Continue reading →

Princess Tricycle Recall

Unfortunately, today I’ve got to announce another Disney products recall here on the Disney blog. This time the item in question is being recalled not just by one but by two governments, the United States and Canada. The Consumer Products Safety Division and Health Canada are recalling the Disney Princess Plastic Racing Trikes. These bright pink child-sized tricycles were produced by Kiddieland Toys Limited and sold at Target, JC Penny, Meijer, and H.E.B. stores. They could also be obtained on target.com After receiving reports of children suffering facial lacerations from the trikes, the safety institutions determined that the toys posed … Continue reading →

Disney PhotoPass

It’s time for another edition of “What Is This Disney Feature?” In February I learned of all the many places money on a Disney gift card might be spent, but two of the names were unfamiliar. I’ve since examined Club Penguin, and today I’ll look at the second title I didn’t recognize: Disney PhotoPass. Disney’s all about creating lasting memories. That’s even the latest theme at the Disney parks. Because a primary way people make and preserve memories on vacations and throughout their lives is through photography, Disney decided to get in on the action. PhotoPass has existed for years … Continue reading →