The Disney Toy Company
The LA Times has recently run a number of articles on the new philosophies of the Walt Disney Corporation, as determined by CEO Bob Iger. One of the latest summarizes Iger’s position the best: he’s all about the merchandising. Case in point: “The Proposal.” The Sandra Bullock-Ryan Reynolds romantic comedy from last year grossed millions, making back the cost of its production in spades. So, inevitably, the suits behind the film suggested a sequel. But because the film comes from Touchstone Pictures, which is a subsidiary of Disney, Iger ultimately calls the shots (should he so choose) on this sort … Continue reading