Disney Plans to ‘Wii’ Your Girls

I mentioned recently about Disney’s plans to step up their video game investment? Well, we’ll be seeing more of that this fall as Disney launches a new line of video games specifically targeting young girls. Disney Princess: Enchanted Journey features some favorite princesses in jeopardy and only the young girl playing can save them. Also to be released this summer is Disney Princess: Magical Jewels for the Nintendo DS. My daughter, for one, will be thrilled. She enjoys playing some games, but she likes the princesses and Barbie best. The idea of being able to play with her princesses on … Continue reading

Disney Expanding Video Game Investment

Video games are an expanding market that generates billions of dollars in revenue. The Walt Disney Company announced that they plan to triple the amount of money they invest in the development of new video games. The market is a wealth of opportunity for the entertainment giant and they have long produced video game titles in companionship to their feature film releases from Meet the Robinsons to Pirates of the Caribbean and more. Not Just Based On Movies Their development scheme will seek to launch a multimedia platform whether it starts out as a product, a film or a game. … Continue reading