Search Results for: blog counting the years with merchandising

Counting the Years with Merchandising

Writing up yesterday’s blog entry started me thinking about the other kinds of “merchandise” that I’ve bought over the past few years since my boys were born, and you know what? There’s quite a lot of it, and it’s not just the Disney workforce that I’m helping to keep employed! First of all Peter Rabbit moved into our home. Ok, so I didn’t actually pay for this as my sister’s baby had outgrown it and she needed somewhere else to put it at a time I had a need for nursery linens, but it was the introduction of merchandise to … Continue reading →

Disney Launches New Baby Store

Disney really is after what it thinks is the hottest new market: infants. They’re negotiating to have a presence in maternity wards and creating advice and social networking sites aimed at new and expecting parents, and now they’re opening stores specifically for their Disney Baby brand. To avoid confusion: the Disney Baby brand is not a line of Disney products featuring child versions of its characters, but sets of clothing, supplies, toys, and more, all for infants. USA Today reports that Disney has opened its first official Disney Baby store. So far it only has one location – a mall … Continue reading →

Disney: Coming to a Store Near You

Never mind that my living room already looks like a disheveled Disney Store stockroom, those crafty folks at Mickey’s head office want my daughter to beg me for even more Winnie the Pooh and Donald Duck merchandise. If you have children (or are simply an observant shopper) you likely know all about the savvy marketers over at Disney who have come up with innovative ways to sell their diverse array of everyday products. From Disney vitamins to Disney fragrances, Disney fruit snacks (my daughter is partial to the “Little Einsteins” ones) to Disney shampoos, Disney toothpaste, and Disney soap. Store … Continue reading →

New Disney Fragrances—For Boys

I grew up in a house filled with brothers and it’s no secret that their rooms… and more importantly… their bodies didn’t always smell shower fresh. Obviously, this is not a problem exclusive to my brothers because now Disney is coming out with a way for boys to smell their best. So much for the rancid scents of sweat, mud and grass. Disney is rolling out “Pirates of the Caribbean” and “Buzz Lightyear” fragrances targeting boys ages 4 to 11 in Latin communities. According to Disney, the products will sell for about $10 to $20 and will be in stores … Continue reading →

Disney Stores Recall Baby Einstein Pajamas

As the headline says, Disney Stores North America and the Consumer Product Safety Commission have put into effect a recall for Baby Einstein pajamas. The pajamas are the ones that utilize the baby duck and caterpillar designs. The recall was announced yesterday, April 24th because the pajamas present a risk of burn injury to small children. While no injuries have been reported, tests indicate that the pajamas do not meet a children’s flammability standard. Sales figures indicate that about 200 of these footed pajamas were sold between April and May of last year. If you’re wondering whether you purchased these … Continue reading →

Disney in my Stitching Stash!

Over the weekend I was inspired to start thinking about picking up my cross-stitching. It’s been a long time since I picked up a needle and some floss. Way too long! I remember a time when I could stitch 5-8 greeting cards in a weekend. Or I could take a big cross-stitch project and really get my teeth into – sometimes sitting for 5 hours without a break, just completely immersed in the creativity and relaxation of the activity. Then came an interruption. Actually an interruption is what I thought it would be. The reality was that my stitching activity … Continue reading →

Turns Out it’s not just the Kids!

A couple of my blogs this week (“Cars” is Breeding in my House, and Counting the Years with Merchandising) have been pondering on the very successful merchandising efforts of Disney, and reflecting on how much stuff we’ve bought for our kids, and how payment for this must be helping to keep Disney employees paid. Continuing my thoughts on this (with 2 preschoolers, a freelance business, and a home – and hubby to take care of, you need to let your mind work on something pathetically unimportant now and then just to keep the stress levels down), I realized that it’s … Continue reading →